Internet shop with the top quality baby products. Our first principle was not to use any cliché baby symbolism (pacifier, cradle, etc.), as the name of the company name is quite meaningful on its own, at least to the Polish target audience. We wanted to distinguish the brand from its competition by underlining quality of the offer, elegance, and introducing a touch of femininity and playfulness. My client prefered a symbol in a form of a round “stamp” and that is exactly what we managed to get.