Królik (meaning: rabbit) is a producer of world-class orchard equipment since 1994. Finally, the time came to redesign company logo, so it could match quality of their products. A strong priority was to reflect reliability of Królik machines and to build trust in the brand. It was obvious that rabbit figure should play a central role, as it creates a natural connection with agriculture and facilitates memorizing the name of the company. Final result fulfills all those needs and is a great upgrade for company image.