Graham Alex is a photographer and has recently opened his studio in Birmingham. He named his studio Graham Alex Photography. They hired me for branding their business. They want an identity that is creative and will be relative to their industry. I present four identity design concepts, they like the following one. In this logo camera represents, “photography” and GA are initials of” Graham Alex”. Camera and initials are merged to form a creative unique identity. The whole branding has strong cohesiveness and adopt the logo elements.